Cycling company decides how to brand product innovation for skiers

An informed brand strategy is essential for successfully taking a product to market. By leveraging the insights and recommendations provided by Remarkly's platform, brand, and marketing managers can ensure that their product is launched with the right brand strategy guiding the development of the brand positioning, messaging, and visual identity, leading to increased brand awareness, customer engagement, and ultimately, sales.

Let's explore how

Hypothetical example:
Inspired an actual client issue
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Situation:

You are a brand manager for a leading cycling sports brand.

Product development has found out that they can use the same technology which has given you an edge in cycling helmets to produce a helmet for skiers. The skiing community is a new target market for you.

You have a core brand-dominant sphere.

The head of your business has asked you to provide a brand strategy for the skiing helmet.

In creating a brand strategy that successfully markets the new helmet to skiers, can you leverage your core brand?

Approach:

Go to the app and start a brand project.

Using the Remarkly app you are able to instantly access how attractive your core brand is to the skiing community if there is a risk of alienating your cycling community as well as identifying new opportunities to build equity in your core brand.

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Understanding the Results:

If the system recommends:

core brand, your core brand is a great match for helmets to the skiing community and you can move forward without making any major investments in brand modification.

unrelated brand, your core brand isn’t great match for helmets to the skiing community. Launching a new product into the category will require investing in a new brand.

hybrid or related brand, your core brand is a good base for marketing the helmet to the skiing community but will require modifications in order to successfully the offer.

Outcome:

The system recommended core brand as the skiing community already had a positive perception of the core brand showing that it had permission to operate in the space. Also, no additional equity value-add was identified by the extension.

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Impact:

With Remarkly, you receive immediate recommendations and a data-driven rationale for how to proceed which you can easily share with colleagues.

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