Remarkly Features: AI-Powered Brand Strategy

The Brand Sphere

Assess your portfolio’s strengths and weaknesses in an instant
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Remarkly’s AI-powered brand sphere completely changes the thinking around brand architecture and portfolio management providing answers in seconds as opposed to weeks or months.

Using the customer’s lens, the brand sphere uses artificial intelligence to sort brands based on their visual closeness to your company’s core brand and to identify what type of portfolio your company has.

Make excellent decisions

Once you understand what type of portfolio you have, you see its strengths, weaknesses, and permissions for expansion and extensions. This in turn enables you to make informed decisions about when to add a brand, modify a brand, and how to strengthen your core brand.

Plan for growth

What should your foundational growth strategy be? Should you be budgeting for creating new brands and adding members to your team? Or should you be focusing on adding products and equities to your core brand? Remarkly will guide you.

Brand Projects - the core workspaces

Simplify your decision-making

Brand projects are your core workspaces at Remarkly. Powered by AI, they are customized to simplify your decision-making, enforce consistency and enable collaboration for the brand portfolio scenarios that our users typically face.

Immediate answers to urgent priorities

Use brand projects to get an immediate answer to an urgent priority, for example your manager wants a brand strategy for taking that new product to market.

Strategize and discover new opportunities with your team

Use brand projects to strategize and discover opportunities within your global team.

Enable faster and stronger growth

With brand projects, you can easily create effective branding strategies that support your business objectives and enable faster stronger growth and results both at a business and personal level.

Downloadable report recommendations

Get easy buy-in and meet your targets
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Once you have completed a brand project, the strategy recommendations will be available in a downloadable report. This output report details the recommended brand strategy for your chosen scenario, the design implications, and the impact on your brand sphere. It also references the pros and cons of the strategy and a list of recommended next steps. All recommendations are tailored to your current brand sphere.

Customize your output

Team and Pro plans users can further customize the output report with their own logo and colors for seamless internal distribution. This setting is managed under account management.

Create a knowledge base

Reports are stored on your dashboard under projects so that users and collaborators can view and learn from each other’s work and findings. The account owner can manage any reports that need to be kept private.

Maximize impact

To maximize the impact of the brand projects, we recommend using them often both for specific branding scenarios that need immediate resolutions and for exploratory scenarios that users want to evaluate e.g., based on opportunity cost, brand fit, and requirements. The output reports are tools users can use to get their entire organizations aligned around and collaborating on brand strategy.

Collaborator’s space

Learn, explore and grow together

Collaboration is at the heart of the Remarkly platform and thus we have made it really easy and intuitive to add collaborators. Once the account is set up, the owner can add collaborators according to their plan and grant permissions to view or create projects as needed. Depending on the status granted by the owner, the collaborator can create projects, manage privacy, view activity logs, and see how other team members are thinking.

Completed projects are stored on the dashboard giving collaborators full access to view and learn from each other’s activity unless the project status is private. Private projects can only be viewed by the account owner and collaborator in charge.

The library

Dynamic logo storage

Store all your logos in the library. Any additions or deletions will automatically update your brand sphere ensuring that you always have the most up-to-date view of your strengths and weaknesses.

Upcoming features

We are constantly innovating to accelerate and simplify brand strategy with AI. Sign up to our newsletter here to stay informed.