Creating the Best Conditions for Growth with Remarkly

Brand architecture and portfolio management are integral tools in this process, empowering brand and marketing managers to leverage their assets more effectively. But first, they need to understand the type of portfolio they have. Introducing Remarkly, an AI-powered tool that revolutionizes this process by analyzing your brand portfolio in seconds, setting the stage for informed decision-making and optimized growth.

Understanding Your Brand Portfolio

The first step in leveraging brand architecture and portfolio management is identifying what type of portfolio you have. Traditionally, an agency would complete an inventory of all your brands and map them out, a process that could take months. However, Remarkly has transformed this process by using AI to analyze your brand portfolio in a matter of seconds. All you need to do is provide the logos, and Remarkly does the rest.

The Power of AI and Remarkly

Using advanced AI technology, Remarkly is able to quickly assess your brand portfolio, measuring its strengths, weaknesses, and opportunities for expansion. This revolutionary tool allows you to:

• ‍Identify the type of portfolio you have, classifying it on a scale from core brand driven to unrelated.
• ‍Assess if your portfolio is aligned with your business strategy, qualifying whether the current structure enables your goals.‍
• Evaluate your brand's strengths and weaknesses, revealing opportunities for growth and expansion.‍
• Develop informed strategies for adding, modifying, or strengthening your core brand.

Understanding your brand portfolio is crucial for making informed decisions about growth and expansion. For example if you have a very dominant core brand like Apple, you might be reluctant to expand into categories where the brand is not relevant as the cost of creating a new brand does not pair with the potential upside. On the other hand, you have the advantage of the synergies of related businesses that a strong core brand offers. Whereas if you have a diverse brand portfolio like Amazon, it might be easier to expand into and explore new business opportunities in unrelated areas because you have the know-how of how to do so.

How Remarkly Enables Growth

Once you understand your brand sphere, you probably want to explore how to grow brand portfolio revenue, evaluating where to add more products to your core brand, extend the brand to a new category or create a new brand. Where before you might have engaged an agency to help you explore and analyze the options, Remarkly’s AI-powered tool provides immediate recommendations using a consistent, proven framework which teams can collaborate on.

To find out if you can add more products to your brand, the first step is of course to define which products. Usually, they will be products that you know how to produce or that are related to what you already do. For example, if you are Nike you might think of adding fitness related devices before you think about adding smart TVs. Next, you create a brand project in Remarkly and evaluate four distinct aspects of the product: strategic importance, brand conflict, brand fit and value-add. Based on your input, the AI-assisted system will tell you if adding a product to your brand is a clever idea or if you need to modify your brand to make it work. Using the tool, you can quickly evaluate several different products and choose the best one for your brand and business.

Similarly, if you want to extend the brand to a new category, the first step is to define which categories. For example, if you are H&M you might think about extending the brand into sustainable fashion and creating a new line for this, perhaps at a premium price point. Would it work? To find out you would create a brand project in Remarkly and evaluate four different aspects of the H&M brand for the category: strategic importance, brand conflict, brand fit and value-add. Based on your input, the AI-assisted system would tell H&M if they can use the brand to expand into sustainable fashion or if they need to modify the brand to make it work. Using the tool, you can quickly evaluate your brand against several different categories and choose the best one for your brand and business.

With Remarkly, you are equipped with the insights you need to make confident decisions about adding a brand, modifying existing brands, or strengthening your core brand. This, in turn, enables your business to grow faster, outpace competitors, and create winning strategies that generate lasting success.

For more information about how Remarkly can help your brand and business grow, please e-mail support@remarkly.io